Industry Perspective
The Fortnite live event is scheduled to take place on March 20th, 2023, at 1 PM EST. This event is expected to be a major moment in the game’s history, as it will mark the end of Chapter 3 and the beginning of Chapter 4. Players can expect new challenges and rewards during the live event, as well as the unveiling of the next storyline for the game.
Strategic Implications
Fortnite live events offer unparalleled opportunities for brands, influencers, and streamers to connect with engaged audiences worldwide. Their strategic value lies in the mass player participation, generating colossal media attention and buzz. Businesses can leverage the event’s hype to promote products, services, or collaborations. Influencers can utilize the event to strengthen their brand affinity and drive engagement. Streamers can capitalize on the influx of viewers to expand their reach and build their channels.
