Industry Perspective
Madden 24’s absence from Game Pass highlights the escalating competition in the gaming subscription market. EA’s decision to keep the title exclusive to its Origin platform signals a shift towards a more platform-centric approach, akin to Sony’s PlayStation Now and Microsoft’s Xbox Game Pass. This fragmentation of the subscription landscape could lead to a more competitive environment, driving innovation and consumer-friendly offerings.
Strategic Implications
For EA, this move positions Origin as a rival to PlayStation Now and Xbox Game Pass, potentially increasing its subscriber base and strengthening its position in the gaming ecosystem. However, the lack of Madden 24 on Game Pass may limit its accessibility to a broader audience, potentially affecting sales and user engagement. The subscription market’s future may lie in strategic partnerships and platform exclusivity, necessitating careful consideration from both publishers and gaming service providers.
