Industry Perspective
The absence of Madden 24 on Game Pass is a strategic move by EA Sports. Game Pass subscribers have access to a vast library of titles for a monthly fee, but EA Sports has opted to release Madden 24 as a premium title for full price. This decision is likely driven by the game’s popularity and the ability to generate significant revenue from direct sales. EA Sports believes that fans of the Madden franchise are willing to pay a premium to access the latest installment, especially considering its various game modes, player ratings, and updated roster.
Strategic Implications
The decision to keep Madden 24 off Game Pass has both advantages and disadvantages for EA Sports. On the one hand, it allows the company to maximize its profits from game sales. Madden is one of the most popular sports games in the world, and its fans are typically willing to spend money to get their hands on the latest version. By keeping the game off Game Pass, EA Sports can capture the full value of these sales. On the other hand, keeping Madden 24 off Game Pass could limit its reach and growth potential. Game Pass subscribers are a large and growing audience, and EA Sports is missing out on the opportunity to introduce its game to these potential customers. Additionally, by not being included in Game Pass, Madden 24 may face more competition from other games that are available on the service.
