The Nitty-Gritty: Breaking Down the Game Awards' Runtime
Market Dynamics The Game Awards (TGA) has evolved into a highly influential event in the gaming industry, amassing a global audience. The duration of the show has grown in parallel with its popularity, creating opportunities for expanded advertising revenue and brand recognition. Longer runtimes allow for the showcase of more games, interviews, and musical performances, increasing audience engagement and dwell time on streaming platforms. This extended exposure benefits both developers and sponsors, driving downloads, sales, and ad impressions....
