Food Choices

Industry Perspective The “hangry mode path” and “full belly mode path” describe two distinct consumer behaviors influenced by hunger levels. In the hangry mode path, consumers exhibit impulsive and emotionally driven purchases, often making irrational choices that may not align with their actual needs. Conversely, the full belly mode path reflects a more rational and considered approach, where consumers prioritize practical and value-oriented purchases. Understanding these paths is crucial for marketers to optimize their strategies....