How to Navigate Ubisoft's Rebrand: A Step-by-Step Guide
Industry Perspective Ubisoft’s name change to Ubisoft Entertainment reflects the company’s evolution beyond video games into a multifaceted entertainment conglomerate. This strategic move aligns with broader industry trends, as companies seek to expand revenue streams and cater to diverse audiences. The change signifies Ubisoft’s ambition to become a dominant force in the global entertainment landscape. Strategic Implications The name change empowers Ubisoft to pursue opportunities in film, television, and other emerging entertainment formats....
