Is Marvel Rivals the Best Fighting Game on Xbox?
Industry Perspective Marvel’s absence from Xbox Game Pass highlights a fundamental strategic shift in the gaming industry. Traditionally, third-party publishers partnered with console manufacturers for exclusive content, securing a competitive advantage in the market. However, the rise of subscription services like Game Pass has eroded this model, as gamers prioritize accessibility and value. Marvel’s decision to focus on multiplatform releases reflects this industry-wide trend, where revenue streams are increasingly shifting towards microtransactions and cross-platform sales....
